Read More

All Top Articles

Why Retention Is The Silent Killer

Poor user retention has become the silent killer. In this post, Brian Balfour walks you through the three key ways that companies go wrong when it comes to retention:

  1. They deprioritize retention altogether
  2. They define their retention metrics incorrectly
  3. They don’t measure engagement

View article

If Acquisition is Easy, Retention Can Be Too

Keating argues that the simplest way to understand retention is to take Brian Balfour’s advice and to break retention into three stages:

  1. Early retention: new users need to be onboarded into important actions in your product

  2. Mid-term retention: existing users need to be engaged to go deeper into the product and build habits that stick

  3. Long-term retention: seasoned users need to become loyal customers through constant realization of value

View article

How Smart SaaS Businesses Measure Churn and Retention

In this guest post Nicholas Holmes argues that although customer retention is commonly seen as something that exists only in the SaaS world, business leaders have recognised the importance of a loyal customers for decades, and sometimes they have valued it to an even greater degree.

View article

Have you read a SaaS post that should feature on our site? Submit it today.