Lead Generation: Key Recommendations
When you leverage a lead generation/distribution channel to distribute your product or your content a very important aspect to keep in mind is that these channels are not static entities but are constantly evolving.
In the first part of this two-part series, I described some of the key challenges facing those in tech tasked with generating B2B leads. This article outlines some ideas to consider to help generate leads for your business. Read Part One, ‘Generating Leads In An Increasingly Difficult Environment’.
This article looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective.
Lead magnets are critical to the lead generation process. And they are just as important for the rest of the funnel as well. It doesn’t matter if you’re in B2B or B2C and it doesn’t matter if you’re in SaaS or Ecommerce. If you use a sales funnel to generate traffic, turn them into leads, and then turn those leads into sales, you need lead magnets.
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Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers. Or even better: What if there were 17 of these tweaks and each of them could generate more leads for your business?
Over the last decade, I have spent 4 years working for marketing agencies driving direct sales for clients and the most recent 4 years working with startups to generate leads. I have managed to boil my lead generation flow down to a smooth, always-on, scalable system that operates and drives new leads 24/7.
Where once competition was defined by geographic boundaries or industry space, it is increasingly viewed as the breadth of applications vying for the attention of your target audience.
It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to.
If I could sum up the greatest desire of most entrepreneurs and business owners, it would be this: I want more leads. Unfortunately, the process of gaining B2B leads is not easy. Some niches are notoriously difficult to penetrate.
nbound gets you (hopefully) lots of leads, and some will be wonderful… but many inbound leads are too low on the totem pole – they have no influence. With outbound, you can go talk to whomever you want to talk to.
One thing that is great in SaaS, from a 20,000 foot perspective at least, is You Can See The Future.
PPC advertising is a brilliant way to get leads for your B2B business.
As a SaaS Vendor, getting people to know about your app should be one of your main priorities. I’m going to give you a list of 20 directories where you can promote your app.
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