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Ten Tips to Make Sure You Are Not Wasting Your Time Creating Content

Content creation represents a key activity for most marketing professionals. The playbook is pretty well understood — create compelling content and use it as a means to generate leads and to attract new business.

However, the reality is that in most instances the execution is poor, meaning that content fails to deliver on its potential.

How Innovative SaaS Companies Leverage Pricing and Packaging to Beat the Competition

In this article, the author Kate breakdowns how two leading SaaS companies (Intercom and Zendesk) have shifted to providing more custom offers to niche customer segments on their pricing pages.

More B2B SaaS companies are recognizing a shift in customer demand and offering their products and features “à la carte”. This is an excellent resource helping B2B SaaS startups think about how they can tailor specific offers to target sets of customers rather than offering all customers the same generic packages.

How Smart SaaS Businesses Measure Churn and Retention

In this guest post Nicholas Holmes argues that although customer retention is commonly seen as something that exists only in the SaaS world, business leaders have recognised the importance of a loyal customers for decades, and sometimes they have valued it to an even greater degree.

The Importance of Product Market Fit

What is Product - Market Fit?

Product-market fit is a phrase used to describe the point at which there is broad market acceptance for a new application. In recent years many startups have embraced the lean startup methodology as espoused by the likes of Eric Ries and Steve Blank....

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Top Marketing Apps for B2B SaaS Startups

There is no shortage of applications available that can help marketers operate more effectively. The following represents a list of some of the more popular ones that offer strong benefits to B2B SaaS marketers. Most come with entry level solutions so you can use before committing to a paid subscription....

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