How to choose the right UX metrics for...
If you want your product’s design to be informed by large-scale data, it really help...
How and Why to Make Pricing Your Strategic...
Pricing excellence can give you a strategic edge in 2018 but you will have to invest...
Customer success: the definitive guide
Whether you have a Software-as-a-Service, subscription or membership business or you...
The world’s largest study on churn 1
While the SaaS community is nothing but supportive, we run rampant with a lot of con...
SaaS metrics 2.0 - a guide to measuring...
SaaS/subscription businesses are more complex than traditional businesses. Tradition...
A rich library of user onboarding analysis
When I was at Google, we worked with a user experience team frequently to help us de...
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Indeemo is the market leader in mobile ethnography, a form of online qualitative research that helps researchers elicit rich insights from respondents. Used by 1000’s of major brands around the world, Indeemo’s software makes remote qualitative research accessible to all. Available in 10 languages, with enterprise grade security the mobile apps enables respondents to capture rich video footage of real life behaviours helping companies to better understand their users, and healthcare providers to better understand their patients.
There has been an explosion in the number of B2B Software-as-a-Service (SaaS) startups offering innovative solutions to niche verticals. A large number of these markets are pretty immature in terms of adoption - we are very much in the ‘early adopter’ phase for B2B SaaS to paraphrase Geoffrey Moore.
Content creation represents a key activity for most marketing professionals. The playbook is pretty well understood — create compelling content and use it as a means to generate leads and to attract new business.
However, the reality is that in most instances the execution is poor, meaning that content fails to deliver on its potential.
Original research analysing the content marketing strategies used by 500 of the world’s biggest SaaS companies, including performance benchmarks to help you understand how your own content is performing.
In this article, the author Kate breakdowns how two leading SaaS companies (Intercom and Zendesk) have shifted to providing more custom offers to niche customer segments on their pricing pages.
More B2B SaaS companies are recognizing a shift in customer demand and offering their products and features “à la carte”. This is an excellent resource helping B2B SaaS startups think about how they can tailor specific offers to target sets of customers rather than offering all customers the same generic packages.
Over 1500 attendees from over 44 countries descended on the RDS in Dublin on September 19th and 20th last for the second annual SaaStock conference.
The following represent the key lessons I learned over the 2 days.
1. Stop Being Lazy — Talk to More Customers
Learn What Your New SaaS CMO Should Focus on During Their First 100 Days - SaaS Marketing
What is Product - Market Fit?
Product-market fit is a phrase used to describe the point at which there is broad market acceptance for a new application. In recent years many startups have embraced the lean startup methodology as espoused by the likes of Eric Ries and Steve Blank....
One of the challenges for B2B SaaS startups when it comes to marketing is in figuring out what an ideal team configuration looks like. Of course, the factors that impact this decision are wide ranging and include:
- Funding - Bootstrapped v VC backed
- Addressable Market - The UK only...
There is no shortage of applications available that can help marketers operate more effectively. The following represents a list of some of the more popular ones that offer strong benefits to B2B SaaS marketers. Most come with entry level solutions so you can use before committing to a paid subscription....
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