How to choose the right UX metrics for...
If you want your product’s design to be informed by large-scale data, it really help...
How and Why to Make Pricing Your Strategic...
Pricing excellence can give you a strategic edge in 2018 but you will have to invest...
Customer success: the definitive guide
Whether you have a Software-as-a-Service, subscription or membership business or you...
The world’s largest study on churn 1
While the SaaS community is nothing but supportive, we run rampant with a lot of con...
SaaS metrics 2.0 - a guide to measuring...
SaaS/subscription businesses are more complex than traditional businesses. Tradition...
Startup Killer: The Cost of Customer Acquisition
In the many thousands of articles advising entrepreneurs on what they have to focus ...
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In this article, the author Kate breakdowns how two leading SaaS companies (Intercom and Zendesk) have shifted to providing more custom offers to niche customer segments on their pricing pages.
More B2B SaaS companies are recognizing a shift in customer demand and offering their products and features “à la carte”. This is an excellent resource helping B2B SaaS startups think about how they can tailor specific offers to target sets of customers rather than offering all customers the same generic packages.
In this guest post Nicholas Holmes argues that although customer retention is commonly seen as something that exists only in the SaaS world, business leaders have recognised the importance of a loyal customers for decades, and sometimes they have valued it to an even greater degree.
Keating argues that the simplest way to understand retention is to take Brian Balfour’s advice and to break retention into three stages:
Early retention: new users need to be onboarded into important actions in your product
Mid-term retention: existing users need to be engaged to go deeper into the product and build habits that stick
Long-term retention: seasoned users need to become loyal customers through constant realization of value
Poor user retention has become the silent killer. In this post, Brian Balfour walks you through the three key ways that companies go wrong when it comes to retention:
- They deprioritize retention altogether
- They define their retention metrics incorrectly
- They don’t measure engagement
Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company.
Over 1500 attendees from over 44 countries descended on the RDS in Dublin on September 19th and 20th last for the second annual SaaStock conference.
The following represent the key lessons I learned over the 2 days.
1. Stop Being Lazy — Talk to More Customers
Learn What Your New SaaS CMO Should Focus on During Their First 100 Days - SaaS Marketing
What is Product - Market Fit?
Product-market fit is a phrase used to describe the point at which there is broad market acceptance for a new application. In recent years many startups have embraced the lean startup methodology as espoused by the likes of Eric Ries and Steve Blank....
One of the challenges for B2B SaaS startups when it comes to marketing is in figuring out what an ideal team configuration looks like. Of course, the factors that impact this decision are wide ranging and include:
- Funding - Bootstrapped v VC backed
- Addressable Market - The UK only...
There is no shortage of applications available that can help marketers operate more effectively. The following represents a list of some of the more popular ones that offer strong benefits to B2B SaaS marketers. Most come with entry level solutions so you can use before committing to a paid subscription....
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