You’re not finished selling until you change your customers habits

It is easy to think the sales process ends once a customer has signed a contract or downloaded an app or created an account. But it’s a huge mistake. Great products have a point of view on the way things ought to work. GMail chose labels over folders for email categorization. Pandora chose recommendations over libraries for music libraries. Looker chose spreadsheets over an SQL prompts for data exploration. None of these ideas matter if they aren’t used.

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