The Science of Increasing Customer Loyalty

This article will arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

While the outcomes of customer retention and loyalty are hard to measure, the long-term ROI is undeniable. Optimizing for customer loyalty is one of the most important things you can do, yet it’s also one of the most challenging.

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