Startup Killer: The Cost of Customer Acquisition

In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

In this blog from David Skok he outlines why your cost of customer acquisition plays such an important part of your SaaS startup’s success. It is quite a detailed post but contains important messages.

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