SaaS Churn Rate - What is Acceptable?

As a consultant to SaaS and Cloud providers that are looking to grow, I get asked what an acceptable SaaS churn rate is all the time.

My starting point is that comparing churn rates across companies and industries is a futile exercise. There are too many unknowns to make a meaningful comparable. Nonetheless, Lincoln Murphy shares some valuable insights as to how to think about the concept.

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