In this article, Brian Balfour covers the three main reasons why retention is getting harder: increased competition, channel fatigue, and the rise of tech monopolies. If you’re building a startup, it’s a worthwhile read—so you don’t fall into the same trap.
What I found most interesting about this article is that it covers the stages of the user lifecycle where retention is most difficult: onboarding, habit formation, and long-term engagement/retention. It shows the process for systematically improving retention in spite of the challenges.