How we generated thousands of sales leads by mapping one process

As the first business employee at Lucid, I have personally answered thousands of support inquiries over the last five years. From that experience, I’ve learned that support tickets come in every shape and size—from the very simplistic “how do I do X?” product questions to a complex partnership proposal. Another key learning? If many of your best sales leads are not coming from your support channel, you’re doing it wrong.

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