How to Reduce Churn by Building a Bulletproof Retention Process

Burbn was a foursquare knock-off. A location-based app that let you check-in to places, earn points for hanging out, and post pictures. It was too complicated and had a massive churn problem.

The developers started to use analytics to find out how users were using the app. They found that people didn’t bother using the check-in features at all. They only used the app to post pictures.

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