How to choose the right UX metrics for your product

If you want your product’s design to be informed by large-scale data, it really helps to have metrics that reflect the quality of the user experience, and that map closely to your main goals.

The author, Kerry Rodden shows how to use some useful methods to help choose and define appropriate metrics to inform your design decisions. I honestly haven’t heard of the HEART framework before, but I found it a very interesting UX research method. Worth the 7 min read.

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