In this article, the author Kate breakdowns how two leading SaaS companies (Intercom and Zendesk) have shifted to providing more custom offers to niche customer segments on their pricing pages.
More B2B SaaS companies are recognizing a shift in customer demand and offering their products and features “à la carte”. This is an excellent resource helping B2B SaaS startups think about how they can tailor specific offers to target sets of customers rather than offering all customers the same generic packages.