10 Key Factors to Consider Before You Start Targeting Your Competitors SaaS Customers

There has been an explosion in the number of B2B Software-as-a-Service (SaaS) startups offering innovative solutions to niche verticals. A large number of these markets are pretty immature in terms of adoption - we are very much in the ‘early adopter’ phase for B2B SaaS to paraphrase Geoffrey Moore.

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